Paid Ads AI works across Meta, Google and TikTok to test more creative, improve budget allocation and give your team a clearer view of what is actually driving customer acquisition.

Book a scoping call See how it works

Hours

To identify winning
creative

Real-time

Budget optimization

CAC

Actively reduced,
not just tracked

Trusted to deliver for 400+ businesses

An AI layer on your ad accounts.

Paid Ads AI sits on top of the ad accounts you already use. It analyses performance, tests new creative and helps identify which combinations of message, audience and spend are producing the strongest acquisition economics.

Instead of waiting for the next account review, the system continuously evaluates what is working and where budget is being wasted. Winning creative can be scaled faster, while underperforming ads can be suppressed before they continue draining spend.

The principle is simple: prove performance before scale. We focus on improving CAC at your current spend before recommending additional budget.

Performance before scale. We start with the spend you already have.Prove where performance can improve. Then scale what works.

Paid media performance is decided less by budget size than by how fast you find the winning creative and audience combinations. Awareness AI finds them faster than any manual process — and kills what's losing before it drains spend.

Our Infrastructure

Train · Automate · Grow

Manual Ad Management

Creative angles tested slowly. Losing ads keep spending. Budget allocated on lagging data. CAC rises as you scale.

Awareness AI

Simultaneous multi-angle testing. Automated winner identification. Real-time budget optimisation. CAC actively reduced.

Where paid media efficiency breaks down.

Paid media performance is rarely limited by the ability to launch another campaign. The challenge is testing enough creative, moving budget quickly enough and understanding what is actually driving conversion before performance starts to decline.

Slow Creative Testing

Most teams can only test a limited number of ideas at once. By the time one test reaches a useful conclusion, the market may already have moved and budget has continued flowing through creative that was never going to perform.

Creative test in flight ·5 variants ·serial testing ·day 11 of 21

A/B test queue · waiting for significance

One angle at a time, weeks per result, budget burning through every variant

VariantSignificanceSampleStatus

"Save 40%"value angle

96%

Winner

"Try free"friction angle

91%

Loser

"Built for ops"persona angle

62%

Running

"Backed by data"proof angle

—

Queued

$48K committed across 21-day test window today: day 11

$8.6K · winner

$20.2K · losers

$19.2K · still running

spent on confirmed winner burned on losers locked in unsignificant tests

Manual Budget Allocation

Human-managed spend across campaigns, ad sets, and creatives is reactive by nature. By the time a decision is made, the opportunity has already shifted.

Budget drift · $42K stuck in losers · next review Mon · spend day 4 of 7

Spend distribution · current vs optimal

5 campaigns · $128K weekly

Budget allocated Monday · performance shifted by Wednesday

CAMPAIGN

CURRENT SPEND

SHOULD-BE SPEND

ROAS

Prospecting · IG

$38K · 30%

$15K

~~1.4~~× ▼

Retargeting · Meta

$22K · 17%

$54K

~~5.8~~× ▲

Search · brand

$28K · 22%

$32K

~~4.2~~× ▲

TikTok · cold

$26K · 20%

$12K

~~2.1~~× ▼

YouTube · upper

$14K · 11%

$15K

~~2.6~~× —

Decision lag · from signal → spend change

avg 48–72 hr

+0h✓signal appears

+12h!data refresh

+36h!manager reviews

+54h×decision made

+72h×budget shifted

Attribution Gaps

Most customers do not convert from a single touchpoint. They may see an ad, return through search, engage with another channel and only convert several interactions later.

Attribution blind·4 of 8 touchpoints invisible·last-click model

Customer journey · what the system actually sees

avg 8 touches · 14-day window

Dark gaps are real touches that produce no data — credit lands wherever it's tracked

First touchConversion

Search ad

tracked

CTV ad

no signal

Display

tracked

Podcast

no signal

Word-of-mouth

no signal

tracked

Direct (re-visit)

cookie reset

Convert

$420 LTV

What last-click reports vs what actually drove the sale8 touches · 1 conversion

100% credit

overcredit

CTV / podcast

0% credit

Display / search

0% credit

True contribution

24%

multi-touch

What gets optimised on broken data

3-step compounding error

Wrong credit → wrong budget shift → wrong campaigns scaled

Step 1 · Model saysEmail drove 100%

→

Step 2 · Team shifts+$18K to email

→

Step 3 · ResultCAC up 38%

Creative Fatigue & Volume Limits

Even strong creative eventually loses momentum. Audiences see the same message repeatedly, engagement begins to fall and CAC starts increasing.

Audiences saturating·CTR ↓ 58% · freq cap hit·week 6 of campaign

Creative performance · 42-day lifecycle

3 winning creatives · all decaying

Same audience seeing the same ad — performance compounds downward

CAC climb · regardless of budget

Adding spend on tired creative just raises the price of each customer

CAC week 1$42baseline

CAC week 3$58+38%

CAC week 6$94+124%

Budget added+38%same audience

AI infrastructure built for paid media

A system that tests creative, reallocates budget, and kills losers on its own - driving CAC down while you watch. This is it, running live.

£31.40

Cost per acq.

↓ 31%

4.8×

ROAS

↑ 22%

Tests live

↑ 6%

ANMeta · "Founder story" hook v4

◷CAC £24

Beating control by 38%

Winner

SLGoogle · "Problem-first" copy test

◷Gathering data

64% to significance

Testing

MKTikTok · "UGC unboxing" v2

▣Scaling

Budget shifted +£400/day

Scaling

EPMeta · "Discount-led" static v1

⊗CAC £71

Auto-paused, over guardrail

Paused

From account audit to scaled winners, proven before you spend more.

Paid Ads AI is a precision paid media infrastructure. The aim is to understand what has worked, identify where performance is being lost and build the infrastructure required to test and scale more effectively.

Account Deep Dive

The previous 90 days of ad account data is analysed to surface performance patterns, inefficiencies, and the highest-value optimisation opportunities. Quick wins are flagged before any changes.

Integration & Calibration

Paid Ads AI integrates directly into your ad accounts and analytics. The system is calibrated against your offer, price point, and sales cycle. Spend guardrails are configured.

Creative Testing at Scale

Multiple angles — hooks, visuals, copy, formats — are tested simultaneously with built-in spend limits per variation. Winners are identified within hours. Losing ads pause automatically.

Proof & Scale

A dual campaign structure runs testing and scaling in parallel. CAC reduction is demonstrated before budget is scaled. Validated winners scale while testing keeps finding new creative pockets.

Four systems. One
acquisition engine.

Paid Ads AI brings together the core systems required to improve paid media performance: creative testing, budget optimisation, attribution and conversion infrastructure. Each component is designed to work as part of the same acquisition process.

AI Creative Testing

Paid Ads AI can test multiple creative angles across the platforms included in your plan, covering different hooks, messaging, visuals and formats. This gives the account a more systematic way to identify strong creative and suppress weaker variations.

Real-Time Budget Optimisation

Performance changes quickly, and budget decisions need to keep pace. Paid Ads AI analyses campaign data and, depending on the level of automation included in your plan, helps direct spend toward stronger conversion pathways while operating within defined guardrails.

Full-Funnel Attribution

Paid Ads AI helps connect more of the journey between first impression and final conversion. With stronger attribution in place, your team can make campaign decisions using a more complete picture of what contributed to the sale.

Conversion AI Integration

Where included, Paid Ads AI can connect directly with RayneAI’s Conversion AI infrastructure. This allows paid leads to move from acquisition into qualification, follow-up and booking without creating a separate disconnected process.

Built to perform. Proven
before scale.

Paid Ads AI is built around a simple principle: improve performance before increasing spend. We connect the infrastructure, establish the testing process, measure the results and only recommend scaling when the data supports it.

Full delivery breakdown

Everything the system runs.

Creative Testing Infrastructure

A structured creative testing system across the platforms included in your plan, with multiple angles, formats and variations tested in parallel.

Real-Time Budget Optimisation

Budget allocation is informed by current performance rather than periodic account reviews.

Performance Reporting

Clear visibility into the metrics that matter, including CAC, ROAS, creative performance and attribution. Reporting depth and access to RayneAI Intelligence Lens depend on the selected solution.

Testing & Scaling Architecture

Testing continues while validated winners are scaled. This reduces the reliance on a small number of existing ads and keeps new creative entering the account as performance changes.

Conversion AI Integration

Where included or added, paid leads can move directly into RayneAI’s conversion infrastructure for qualification, follow-up and booking, connecting acquisition performance with what happens after the lead arrives.

Delivery process

Proof of performance before scale.

Account Audit

The previous 90 days of performance are reviewed to identify patterns, inefficiencies and opportunities before changes are made.

Integration, Calibration & Testing

Accounts are connected, offer and sales-cycle context is established, spend guardrails are configured and the first creative tests are launched.

Proof of Performance & Scale

Performance is measured at the existing spend level. Validated winners are scaled while testing continues in parallel.

The principle

Performance should be proven before additional budget is committed. The aim is to improve the economics of the account first, then scale from a stronger foundation.

Awareness AI vs.
every alternative.

When you weigh up your options for paid media management and customer
acquisition cost reduction, Awareness AI stands in a category of its own.

Criteria

Awareness AI

RECOMMENDED

Manual Ad Manegment

In-House Buyer

Media Agency

Creative Testing Speed

Hours

Manual, periodic

Days

Days to weeks

Budget Allocation

Real-time, automated

Limited by headcount

Reactive

Periodic

Attribution Visibility

Full-funnel

Variable

Partial

Variable

Creative Volume

Systematic, scalable

Manual triage

Capacity constrained

Scope-limited

Winner Identification

Automated, immediate

Requires more hires

Delayed

CAC Trajectory

Actively reduced

Yes, but manual

Depends on skill

Rises with scale

Our deliverables.From build to live reporting.

Every Conversion AI engagement includes a structured build, integration, and ongoing operational infrastructure - with clear reporting from day one.

Tier 1

Launchpad

RayneAI Pulse 1.8

Businesses on one platform who want AI-generated creative and lower wasted spend, fast.

AI Depth Low

✓1 platform — Meta or Google

✓AI static creative generation

✓Standard conversion tracking

Add-onVideo/AI UGC creative, CAPI & Intelligence Lens

−15–25% Estimated CAC reduction

Book a call

Tier 2

Core

RayneAI Signal 2.4

Growing advertisers who need multi-format creative, accurate tracking and real-time budget control.

AI Depth Medium

✓2 platforms — Meta + Google

✓AI static + video creative

✓CAPI / server-side tracking

✓RayneAI Intelligence Lens analytics

−25–40% Estimated CAC reduction

Book a call

	Tier 1LaunchpadRayneAI Pulse 1.8	Tier 2CoreRayneAI Signal 2.4	Tier 3Digital TwinRayneAI Surge 3.7	EnterpriseScale PartnerRayneAI Apex 4.0
Optimisation engine
AI optimisation depth	Low	Medium	High	Maximum
Estimated CAC reduction	−15–25%	−25–40%	−40–55%	−50–65%
Platforms & coverage
Meta	✓	✓	✓	✓
Google	Add-on	✓	✓	✓
TikTok	—	Add-on	✓	✓
Ad accounts	1	2	3	Multi-account
AI creative generation
Static ad generation	✓	✓	✓	✓
Video ad generation	Add-on	✓	✓	✓
AI UGC ad generation	—	Add-on	✓	✓
Creative volume / wk	8–12	20–30	40–60	80+ / custom
Multi-angle testing	✓	✓	✓	✓
Creative fatigue monitoring	—	✓	✓	✓
Budget & bidding
Budget optimisation	Periodic	Real-time	Real-time	Real-time
Scale winners, suppress losers	Manual	Automated	Autonomous	Autonomous
Spend guardrails	✓	✓	✓	✓
Cross-platform allocation	—	✓	✓	✓
Dual-campaign test + scale	—	—	✓	✓
Tracking & intelligence
Conversion tracking	Standard pixel	CAPI server-side	Full server-side	Full server-side
Attribution model	Last-click	Multi-touch	Full-funnel	Full-funnel
RayneAI Intelligence Lens	Add-on	Core analytics	Full spend analytics	Advanced / multi-account
Reporting cadence	Monthly summary	Weekly deep-dive	Daily + real-time dashboard	Real-time + weekly strategist review
Daily reporting agent (Slack/email)	—	Standard reports	Advanced + conversational	Advanced + conversational + dedicated human analyst
Conversion AI integration	—	Add-on	✓	✓
Delivery & support
Account audit	90-day	90-day	90-day	90-day
Time to live	7–10 days	10–14 days	14–21 days	Scoped
Support	Standard	Priority	Priority	Dedicated strategist
Estimated results
CAC reduction	−15–25%	−25–40%	−40–55%	−50–65%
ROAS lift	+20–35%	+40–70%	+2–3x	+3–4x
Time to first winner	~72 hrs	~48 hrs	~24 hrs	Hours
Creative tests / wk	8–12	20–30	40–60	80+

Industries we've transformed

Every AI system we build is tailored to how your industry operates, sells and scales

Start with a free AI audit. Delivered in 5 minutes.

Claim Free AI Audit

Healthcare

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Healthcare

Healthcare runs on precision and speed. Every hour your clinical team spends on admin, scheduling, and compliance is an hour taken away from patients. We deploy AI agents across your entire back officeintake, billing, compliance, and communications - so your team stays focused on care. The operational side runs itself

12

New Opportunities
Per Week

140%

Above Original
Target

E-commerce

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E-commerce

E-commerce moves fast and punishes slow. Every missed touchpoint, delayed response, or inconsistent ad is revenue walking out the door. We deploy AI agents across your entire operation - ads, email, social, customer service, and inventory signals - so your store runs at full speed without a full team behind it.

12

New Opportunities
Per Week

140%

Above Original
Target

Energy

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Energy

Energy businesses run on contracts, compliance, and relationships that take years to build. One missed follow-up or slow response can cost you a deal worth six figures or more. We deploy AI agents across your sales pipeline, customer communications, and operational workflows so your team stays focused on closing and delivering, not chasing paperwork.

12

New Opportunities
Per Week

140%

Above Original
Target

Law

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Law

Law firms run on billable hours. Every minute your team spends on admin, client intake, document processing, and follow-up is a minute they're not billing. We deploy AI agents across your back office so your lawyers do what they're paid to do. The rest runs itself.

12

New Opportunities
Per Week

140%

Above Original
Target

HVAC

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HVAC

HVAC is a volume game. The company that responds first wins the job. We deploy AI agents across your lead response, scheduling, follow-up, and customer communications so every enquiry gets answered instantly, every job gets booked, and no opportunity slips through because someone was on a call or out on site.

12

New Opportunities
Per Week

140%

Above Original
Target

Finance

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Finance

Finance businesses are built on trust, compliance, and speed. Clients expect instant answers, regulators expect perfect records, and your team is stuck somewhere in between. We deploy AI agents across your client communications, compliance monitoring, onboarding, and reporting so your advisors spend their time on relationships and revenue, not admin and paperwork.

12

New Opportunities
Per Week

140%

Above Original
Target

Security

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Security

Security companies can't afford gaps. Not in coverage, not in communication, not in compliance. Every missed incident report, slow client update, or scheduling error is a liability. We deploy AI agents across your operations, client communications, incident reporting, and workforce scheduling so your team stays focused on the work that actually keeps people safe.

12

New Opportunities
Per Week

140%

Above Original
Target

SaaS

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SaaS

SaaS companies live and die by churn, activation, and pipeline velocity. Every trial that goes cold, every support ticket that takes too long, and every lead that doesn't get followed up is compounding against your growth. We deploy AI agents across your onboarding, customer success, support, and outbound motion so your product grows without your headcount having to match it.

12

New Opportunities
Per Week

140%

Above Original
Target

Telecoms

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Telecoms

Telecoms businesses handle volume at a scale that breaks traditional teams. Thousands of customer interactions, billing queries, technical complaints, and churn risks happening simultaneously every single day. We deploy AI agents across your customer service, churn prevention, billing support, and sales pipeline so your operation handles the volume without the overhead that usually comes with it.

12

New Opportunities
Per Week

140%

Above Original
Target

Retail

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Retail

Retail margins are thin and competition is brutal. Every abandoned cart, unanswered query, and inconsistent customer experience is money left on the table. We deploy AI agents across your customer service, email marketing, ad campaigns, and inventory communications so your store converts more, retains more, and operates leaner than any competitor still relying on a full team to do it.

12

New Opportunities
Per Week

140%

Above Original
Target

IT Services

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IT Services

IT services businesses are sold on response times and reliability. The moment a client waits too long for support or feels like they're not a priority, they start looking elsewhere. We deploy AI agents across your helpdesk, client communications, contract management, and service reporting so your engineers stay focused on solving problems while everything else runs in the background without missing a beat.

12

New Opportunities
Per Week

140%

Above Original
Target

Recruitment

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Recruitment

Recruitment is a speed sport. The best candidates are off the market in days and the clients who fill roles fastest win the most business. We deploy AI agents across your candidate sourcing, outreach, screening, interview scheduling, and client communications so your consultants spend their time placing people, not chasing spreadsheets and sending follow-up emails that should have gone out yesterday.

12

New Opportunities
Per Week

140%

Above Original
Target

Web3

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Web3

Web3 is moving faster than many other industries. Communities need constant engagement, token holders expect transparency, and your growth depends on staying visible in a space where attention shifts overnight. We deploy AI agents across your community management, content, social, investor communications, and onboarding so your project stays active and credible without burning out the team behind it.

12

New Opportunities
Per Week

140%

Above Original
Target

Construction

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Construction

Construction businesses lose money in the gaps between jobs, teams, and communications. Missed quotes, slow follow-ups, inconsistent project updates, and admin backlogs are costing you more than you realise. We deploy AI agents across your estimating pipeline, client communications, subcontractor coordination, and compliance documentation so your project managers stay on site doing the work, not buried in paperwork back at the office.

12

New Opportunities
Per Week

140%

Above Original
Target

Trusted by 400+ businesses. Here's why

They've helped us with everything from our tech needs, marketing needs and most importantly our growth strategy. They've been the driving force behind our continued growth. We would highly recommend anyone looking to grow their business to get in touch as soon as possible.

Dr Alan Danagher BAL

Barrister At Law

The insights and AI setup have been extremely valuable for us. RayneAI is led by a forward thinking founder, that moves quickly and organises his people well.

Denis Creighton

IMPT Founder

They work in a very agile manner, which really suits innovation in general and technology, but also myself personally. They’ve really been great to work with and we’ve both seen really good results. I really look forward to working with them more in the future.

Connor Lyons

Associated British Ports Innovation Lead

The RayneAI team came to us organised, ready to execute and did just that.

Jamie Shaw

Shawton Energy Founder

They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.

Jorn Van Hooydonk

QØR Health Founder

They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.

Jorn Van Hooydonk

QØR Health Founder

I’ve known the leadership team for the last 5 years, and they have consistently delivered against our needs.

James Mcgee

NextTrain Co-Founder

RayneAI built the strategy. Every single person on this team showed up and executed. Our business nearly tripled since we started working together.

Nestor Limas

Fintrade Founder

Dr Alan Danagher BAL

Gray’s Inn | Barrister At Law

The insights and AI setup have been extremely valuable for us. RayneAI is led by a forward thinking founder, that moves quickly and organises his people well.

Denis Creighton

IMPT | Founder

Connor Lyons

ABP | Innovation Lead

The RayneAI team came to us organised, ready to execute and did just that.

Jamie Shaw

Shawton Energy | Founder

Working with RayneAI has opened up new creative avenues for our team. The AI Agents we deployed have encouraged fresh ideas for our people, and I’ve seen a remarkable improvement in our project outcomes.

Jamal Robinson

PPC Agency | Founder

They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.

Jorn Van Hooydonk

QØR Health | Founder

I’ve known the leadership team for the last 5 years, and they have consistently delivered against our needs.

James Mcgee

Nextrain | Founder

RayneAI built the strategy. Every single person on this team showed up and executed. Our business nearly tripled since we started working together.

Nestor Limas

Fintrade | Founder

Who Paid Ads AI is built for.

Paid Ads AI is designed for businesses that are already investing in paid media and want to improve the efficiency of that spend. You should already have a defined offer, an active acquisition process and a team capable of handling the demand being generated.

Built for you if…

You are actively running paid media and want to reduce CAC, increase the amount of creative you can test and improve the visibility behind performance. You already have an offer that converts and enough creative capacity to support meaningful testing.

Not the right fit if…

You are not yet running paid media, your offer is still being validated or there is no clear conversion path after somebody clicks the ad. Paid Ads AI works best when there is already an acquisition engine for us to improve.

The full acquisition stack

Paid Ads AI improves the acquisition side of the journey. Conversion AI can take over once the lead arrives, handling qualification, follow-up and booking where included. Together, the two systems can connect paid media performance with the conversations that happen after the click.

Let’s talk about your
paid media performance.

The best place to start is the account you already have. We’ll look at how your paid media is performing today, identify where CAC may be getting unnecessarily expensive and show you how Paid Ads AI could fit around your existing setup.

Book a discovery call Speak To Us

Paid media · Q1 scaling

Optimising live · Day 22

v1.4

£31.40

Cost per acq.

↓ 31%

4.8×

ROAS

↑ 22%

Tests live

↑ 6%

ANMeta · "Founder story" hook v4

CAC £24

Beating control by 38%

Winner

SLGoogle · "Problem-first" copy test

Gathering data

64% to significance

Testing

MKTikTok · "UGC unboxing" v2

Scaling

Budget shifted +£400/day

Scaling

EPMeta · "Discount-led" static v1

CAC £71

Auto-paused, over guardrail

Paused

Awareness AI

Conversion AI

OutboundAI

ChatAI

ContentAI

VoiceAI

RayneAI for Healthcare

RayneAI for Retail

RayneAI for Education

RayneAI for Cybersecurity

Startups & SME

Enterprise & Public Sector

Partnerships

AI CMO

AI CTO

AI COO

Solutions

Paid Ads AI

Paid media intelligence that drives down your cost per acquisition.

Hours

Real-time

CAC

An AI layer on your ad accounts.

Our Infrastructure

Where paid media efficiency breaks down.

A/B test queue · waiting for significance

Customer journey · what the system actually sees

What gets optimised on broken data

Creative performance · 42-day lifecycle

AI infrastructure built for paid media

From account audit to scaled winners, proven before you spend more.

Four systems. One acquisition engine.

Built to perform. Proven before scale.

Awareness AI vs. every alternative.

Our deliverables.From build to live reporting.

Industries we've transformed

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

12

140%

Trusted by 400+ businesses. Here's why

Dr Alan Danagher BAL

Denis Creighton

Connor Lyons

Jamie Shaw

Jorn Van Hooydonk

Jorn Van Hooydonk

James Mcgee

Nestor Limas

Who Paid Ads AI is built for.

Let’s talk about your paid media performance.

RayneAI

Paid media
intelligence that
drives down your cost per acquisition.

Four systems. One
acquisition engine.

Built to perform. Proven
before scale.

Awareness AI vs.
every alternative.

Let’s talk about your
paid media performance.