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Solutions

Awareness AI

Paid media
intelligence that
drives down your cost per acquisition.

An AI-powered paid media system across Meta, Google, and TikTok. Continuous creative testing, real-time budget optimisation, and full-funnel attribution — finding winning ads faster than any manual process can.

Hours

To identify winning
 creative

Real-time

Budget optimization

CAC

Actively reduced,
not just tracked

Trusted to deliver for 400+ businesses

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An AI layer on your ad accounts. Not another retainer.

Awareness AI is an AI-powered paid media management system operating across Meta, Google, and TikTok — reducing customer acquisition cost through continuous creative testing, real-time budget optimisation, and full-funnel attribution intelligence.

It is not a campaign management retainer. It is an AI infrastructure layer applied to your existing ad accounts that systematically identifies what's working, eliminates what isn't, and scales winning combinations continuously.

Winning ads get more budget within hours, not weeks. Losing ads are paused automatically. Every conversion is attributed across the full journey — so spend decisions are made on complete data, not guesswork.

Performance before scale. CAC reduction is proven at your current spend before a single pound more is committed.

Paid media performance is decided less by budget size than by how fast you find the winning creative and audience combinations. Awareness AI finds them faster than any manual process — and kills what's losing before it drains spend.

The Shift

Old Way · New Way

Manual Ad Management

Creative angles tested slowly. Losing ads keep spending. Budget allocated on lagging data. CAC rises as you scale.

Awareness AI

Simultaneous multi-angle testing. Automated winner identification. Real-time budget optimisation. CAC actively reduced.

1
Slow Creative Testing

Testing one angle at a time and waiting for significance takes weeks. During that window, budget is consumed by ads that will never perform — and winning combinations stay undetected.

Audit completed

Cost To Cut
Automate Tier‑1 Support Tickets
Agent handles 68% of inbound 14 agents reallocated
−$248K
Per Year
Revenue To Unlock
Recover abandoned checkouts
Agent handles 68% of inbound, 14 agents reallocated
+$412K
Per Year
12 Opportunities Found Across 4 Teams

Audit completed

$1.2M
Annualised Cost Cut
$2.4M
New Revenue Surfaced
0.0
Annualised Cost Cut
0.0
New Revenue Surfaced
2
Manual Budget Allocation

Human-managed spend across campaigns, ad sets, and creatives is reactive by nature. By the time a decision is made, the opportunity has already shifted.

System Design v0.4
3 agents · 2 tools · 1 reviewer

CRM events

Triage agent

Action Refund · Escalate

Ticket inbox

Resolver agent

48-hour delivery plan
29h elapsed · 19h remaining
6h
16h
32h
48h
Discovery & scoping
System design
Cost & ROI model
Handoff & rollout plan
3
Attribution Gaps

Most advertisers lack visibility into the full customer journey. Without accurate cross-touchpoint attribution, spend decisions run on incomplete data and optimise toward the wrong outcomes.

Deployment pipeline
commit a4f9c1 · main
Build
2m 14s
Eval
94% pass
Staging
Done



Deploying
62%
24h production

Ready to deploy

94.2%
Resolved
820ms
P95 Latency
99.98%
Uptime
4
Creative Fatigue & Volume Limits

Performance degrades as audiences saturate. Without a systematic approach to creative variation and replenishment, campaigns plateau and CAC climbs regardless of budget.

Rollout
Q4 2026 · auto-promoted
83%
Resolved
Support
100%
Sales
100%
Operations
100%
Support
67%
Support 0%
Sales 0%
Operations 0%
Finance 0%
Resolution rate · 90 days

+24.8% vs launch

AI infrastructure built for paid media

Not a dashboard you check. Not a retainer you pay. A system that tests creative, reallocates budget, and kills losers on its own — driving CAC down while you watch. This is it, running live.

Voice AI · Live
R
RayneAI · Conversion Agent
Calling new lead · 02:11
00:47
Hi Sarah – this is Rayne calling from Northfield. You just submitted an enquiry about our growth audit?
Yes, that was about 30 seconds ago. That was fast.
Got it. Quick question – are you currently spending more than £3k/month on paid ads?
<5min
RESPONSE
A-tier
LEAD SCORE
Booking
NEXT STEP
Lead qualified in 0:47

From account audit to scaled winners, proven before you spend more.

Awareness AI is a precision paid media infrastructure calibrated against your offer, price point, and sales cycle — engineered to reduce customer acquisition cost continuously and at scale.

01
Account Deep Dive
The previous 90 days of ad account data is analysed to surface performance patterns, inefficiencies, and the highest-value optimisation opportunities. Quick wins are flagged before any changes.
02
Integration & Calibration
Awareness AI integrates directly into your ad accounts and analytics. The system is calibrated against your offer, price point, and sales cycle. Spend guardrails are configured.
03
Creative Testing at Scale
Multiple angles — hooks, visuals, copy, formats — are tested simultaneously with built-in spend limits per variation. Winners are identified within hours. Losing ads pause automatically.
04
Proof & Scale
A dual campaign structure runs testing and scaling in parallel. CAC reduction is demonstrated before budget is scaled. Validated winners scale while testing keeps finding new creative pockets.

Four systems. One
acquisition engine.

Awareness AI is a complete paid media infrastructure — not a broadcast tool or a media-buying retainer. Every component runs continuously across Meta, Google, and TikTok, adapting to platform and audience shifts in real time.

AI Creative Testing
Simultaneous multi-angle creative testing across all active platforms. Automated winner identification and loser suppression, with a hook / body / CTA variation framework for scalable creative production.
Real-Time Budget Optimisation
Dynamic spend allocation to the lowest-cost conversion pathways. Cross-platform budget distribution on live performance data, with spend guardrails protecting profitability during testing.
Full-Funnel Attribution
Complete customer journey tracking across all touchpoints. Accurate conversion attribution across complex multi-touch paths — so every campaign decision is backed by data, at every stage.
Conversion AI Integration
Direct integration with RayneAI's Voice AI and Chat AI agents. Every paid lead contacted within five minutes of submission — full-funnel coverage from ad impression to booked appointment.

Built to perform. Proven
before scale.

A complete, structured capability set across creative, budget, attribution, and reporting — deployed through a process engineered to demonstrate CAC reduction before a single pound of extra budget is committed.

Full delivery breakdown
Everything the system runs.

Creative Testing Infrastructure

Simultaneous multi-angle testing across all platforms. Automated winner identification, loser suppression, and a hook/body/CTA framework with fatigue monitoring.

Real-Time Budget Optimisation

Dynamic spend allocation to the lowest-cost conversion pathways, cross-platform, on live data — with spend guardrails protecting profitability throughout.

Performance Reporting

Live CAC and ROAS visibility, an attribution dashboard across all active channels, and weekly performance analysis with optimisation recommendations.

Dual Campaign Management

A structured testing-and-scaling architecture with controlled winner migration to prevent cannibalisation, and a continuous creative pipeline feeding the scaling campaign.

Conversion AI Integration

Direct integration with Voice AI and Chat AI — every paid lead contacted within five minutes, full-funnel coverage from impression to booked appointment.

Response routing
Ethical outreach by design.

Account Audit

90-day data analysis. Performance patterns, inefficiencies, and optimisation priorities established before any changes are made.

Integration, Calibration & Testing

System integrated with your ad accounts. Offer parameters and spend guardrails configured. Creative testing infrastructure deployed and the initial variation set launched.

Proof of Performance & Scale

CAC reduction demonstrated at current spend. Validated winners scaled. The testing infrastructure keeps running in parallel, optimising continuously.

The principle
Proof of performance before scale. CAC reduction is verified at your current spend before any budget increase is recommended — at any stage.

Awareness AI vs.  
every alternative.

When you weigh up your options for paid media management and customer
acquisition cost reduction, Awareness AI stands in a category of its own.

Criteria
Awareness AI
RECOMMENDED
Manual Ad Manegment
In-House Buyer
Media Agency
Creative Testing Speed
Hours
Manual, periodic
Days
Days to weeks
Budget Allocation
Real-time, automated
Limited by headcount
Reactive
Periodic
Attribution Visibility
Full-funnel
Variable
Partial
Variable
Creative Volume
Systematic, scalable
Manual triage
Capacity constrained
Scope-limited
Winner Identification
Automated, immediate
Requires more hires
Delayed
Delayed
CAC Trajectory
Actively reduced
Yes, but manual
Depends on skill
Rises with scale

Industries we've transformed

Every AI system we build is tailored to how your industry operates, sells and scales

Start with a free AI audit.

SPEAK TO US
Healthcare

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Healthcare

Healthcare runs on precision and speed. Every hour your clinical team spends on admin, scheduling, and compliance is an hour taken away from patients. We deploy AI agents across your entire back officeintake, billing, compliance, and communications - so your team stays focused on care. The operational side runs itself

12

New Opportunities
Per Week

140%

Above Original
Target

E-commerce

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E-commerce

E-commerce moves fast and punishes slow. Every missed touchpoint, delayed response, or inconsistent ad is revenue walking out the door. We deploy AI agents across your entire operation - ads, email, social, customer service, and inventory signals - so your store runs at full speed without a full team behind it.

12

New Opportunities
Per Week

140%

Above Original
Target

Energy

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Energy

Energy businesses run on contracts, compliance, and relationships that take years to build. One missed follow-up or slow response can cost you a deal worth six figures or more. We deploy AI agents across your sales pipeline, customer communications, and operational workflows so your team stays focused on closing and delivering, not chasing paperwork.

12

New Opportunities
Per Week

140%

Above Original
Target

Law

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Law

Law firms run on billable hours. Every minute your team spends on admin, client intake, document processing, and follow-up is a minute they're not billing. We deploy AI agents across your back office so your lawyers do what they're paid to do. The rest runs itself.

12

New Opportunities
Per Week

140%

Above Original
Target

HVAC

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HVAC

HVAC is a volume game. The company that responds first wins the job. We deploy AI agents across your lead response, scheduling, follow-up, and customer communications so every enquiry gets answered instantly, every job gets booked, and no opportunity slips through because someone was on a call or out on site.

12

New Opportunities
Per Week

140%

Above Original
Target

Finance

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Finance

Finance businesses are built on trust, compliance, and speed. Clients expect instant answers, regulators expect perfect records, and your team is stuck somewhere in between. We deploy AI agents across your client communications, compliance monitoring, onboarding, and reporting so your advisors spend their time on relationships and revenue, not admin and paperwork.

12

New Opportunities
Per Week

140%

Above Original
Target

Security

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Security

Security companies can't afford gaps. Not in coverage, not in communication, not in compliance. Every missed incident report, slow client update, or scheduling error is a liability. We deploy AI agents across your operations, client communications, incident reporting, and workforce scheduling so your team stays focused on the work that actually keeps people safe.

12

New Opportunities
Per Week

140%

Above Original
Target

SaaS

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SaaS

SaaS companies live and die by churn, activation, and pipeline velocity. Every trial that goes cold, every support ticket that takes too long, and every lead that doesn't get followed up is compounding against your growth. We deploy AI agents across your onboarding, customer success, support, and outbound motion so your product grows without your headcount having to match it.

12

New Opportunities
Per Week

140%

Above Original
Target

Telecoms

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Telecoms

Telecoms businesses handle volume at a scale that breaks traditional teams. Thousands of customer interactions, billing queries, technical complaints, and churn risks happening simultaneously every single day. We deploy AI agents across your customer service, churn prevention, billing support, and sales pipeline so your operation handles the volume without the overhead that usually comes with it.

12

New Opportunities
Per Week

140%

Above Original
Target

Retail

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Retail

Retail margins are thin and competition is brutal. Every abandoned cart, unanswered query, and inconsistent customer experience is money left on the table. We deploy AI agents across your customer service, email marketing, ad campaigns, and inventory communications so your store converts more, retains more, and operates leaner than any competitor still relying on a full team to do it.

12

New Opportunities
Per Week

140%

Above Original
Target

IT Services

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IT Services

IT services businesses are sold on response times and reliability. The moment a client waits too long for support or feels like they're not a priority, they start looking elsewhere. We deploy AI agents across your helpdesk, client communications, contract management, and service reporting so your engineers stay focused on solving problems while everything else runs in the background without missing a beat.

12

New Opportunities
Per Week

140%

Above Original
Target

Recruitment

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Recruitment

Recruitment is a speed sport. The best candidates are off the market in days and the clients who fill roles fastest win the most business. We deploy AI agents across your candidate sourcing, outreach, screening, interview scheduling, and client communications so your consultants spend their time placing people, not chasing spreadsheets and sending follow-up emails that should have gone out yesterday.

12

New Opportunities
Per Week

140%

Above Original
Target

Web3

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Web3

Web3 is moving faster than many other industries. Communities need constant engagement, token holders expect transparency, and your growth depends on staying visible in a space where attention shifts overnight. We deploy AI agents across your community management, content, social, investor communications, and onboarding so your project stays active and credible without burning out the team behind it.

12

New Opportunities
Per Week

140%

Above Original
Target

Construction

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Construction

Construction businesses lose money in the gaps between jobs, teams, and communications. Missed quotes, slow follow-ups, inconsistent project updates, and admin backlogs are costing you more than you realise. We deploy AI agents across your estimating pipeline, client communications, subcontractor coordination, and compliance documentation so your project managers stay on site doing the work, not buried in paperwork back at the office.

12

New Opportunities
Per Week

140%

Above Original
Target

Trusted by 400+ businesses.
Here's why

They've helped us with everything from our tech needs, marketing needs and most importantly our growth strategy. They've been the driving force behind our continued growth. We would highly recommend anyone looking to grow their business to get in touch as soon as possible.

Dr Alan Danagher BAL

Barrister At Law

The insights and AI setup have been extremely valuable for us. RayneAI is led by a forward thinking founder, that moves quickly and organises his people well.

Denis Creighton

IMPT Founder

They work in a very agile manner, which really suits innovation in general and technology, but also myself personally. They’ve really been great to work with and we’ve both seen really good results. I really look forward to working with them more in the future.

Connor Lyons

Associated British Ports Innovation Lead

The RayneAI team came to us organised, ready to execute and did just that.

Jamie Shaw

Shawton Energy Founder

They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.

Jorn Van Hooydonk

QØR Health Founder

They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.

Jorn Van Hooydonk

QØR Health Founder

I’ve known the leadership team for the last 5 years, and they have consistently delivered against our needs.

James Mcgee

NextTrain Co-Founder

RayneAI built the strategy. Every single person on this team showed up and executed. Our business nearly tripled since we started working together.

Nestor Limas

Fintrade Founder

They've helped us with everything from our tech needs, marketing needs and most importantly our growth strategy. They've been the driving force behind our continued growth. We would highly recommend anyone looking to grow their business to get in touch as soon as possible.
Dr Alan Danagher BAL
Barrister At Law
The insights and AI setup have been extremely valuable for us. RayneAI is led by a forward thinking founder, that moves quickly and organises his people well.
Denis Creighton
IMPT Founder
They work in a very agile manner, which really suits innovation in general and technology, but also myself personally. They’ve really been great to work with and we’ve both seen really good results. I really look forward to working with them more in the future.
Connor Lyons
Innovation Lead
The RayneAI team came to us organised, ready to execute and did just that.
Jamie Shaw
Founder
Working with Elliot has opened up new creative avenues for our team. The collaborative environment encourages fresh ideas, and I’ve seen a remarkable improvement in our project outcomes.
Jamal Robinson
UX Design | Digital Agency
They have played a pivotal role in our growth in a very challenging market with an ever changing regulatory landscape. We will continue working with these guys. I highly recommend.
Jorn Van Hooydonk
QØR Health Founder
I’ve known the leadership team for the last 5 years, and they have consistently delivered against our needs.
James Mcgee
NextTrain Co-Founder
RayneAI built the strategy. Every single person on this team showed up and executed. Our business nearly tripled since we started working together.
Nestor Limas
Fintrade Founder

Who Awareness AI is built for.

Awareness AI is most effective for a business already running paid media that wants to reduce CAC — with an existing offer, creative capacity, and a sales function ready to handle the leads the system generates.

Built for you if…

You're an SME actively running paid media and want to reduce CAC. You have an existing offer and creative capacity but lack the infrastructure to test and scale efficiently. You're experiencing rising CAC without clarity on the cause.

Not the right fit if…

You're not yet running paid media, or you don't have a defined offer or landing-page infrastructure. You don't have the creative capacity — or the willingness — to produce enough variation volume for meaningful testing.

The full acquisition stack
Awareness AI drives qualified traffic at the lowest possible cost. Conversion AI contacts, qualifies, and books every lead within minutes. Together, the two systems cover the full journey — from ad impression to booked sales conversation — with AI operating at every stage.

Let's talk about your outbound growth.

The best way to understand what Outbound AI can do for your business is a direct conversation. We'll walk you through exactly how the system works, validate your ICP, and give you a clear picture of what a realistic deployment looks like for your market. No commitment. No jargon.

Claim Free AI AuditSpeak To Us
Voice AI · Live
R
RayneAI · Conversion Agent
Calling new lead · 02:11
00:47
Hi Sarah – this is Rayne calling from Northfield. You just submitted an enquiry about our growth audit?
Yes, that was about 30 seconds ago. That was fast.
Got it. Quick question – are you currently spending more than £3k/month on paid ads?
<5min
RESPONSE
A-tier
LEAD SCORE
Booking
NEXT STEP
Lead qualified in 0:47